We allow you to focus on what your best at - your brands marketing. While enabling you with insights on Athletes aligned to your brand to sponser backed by Sports Fanatics with Extensive Marketing and Detective work Backgrounds.
You’ve got a brand to grow—we’ve got the playbook. We dig deep on athletes, spot hidden gems, flag potential brand risks, and surface the ones who are way undervalued. You get smart sponsorships without lifting a finger aligned directly to what your brand stands for at a cost you can stand behind.
We’re not just sports fans—we’re sports marketing obsessives. We dive deep on the analytics of who has the most reach and who will stay true to YOUR Brands values in the long run.
From the Sidelines to the Spotlight: Our Story
The world of sports sponsorships used to be a game of guesswork. We saw brands investing millions in athletes, only to find the partnership lacked a true connection, or worse, carried a hidden risk. We saw marketers overwhelmed by the sheer volume of athletes, struggling to identify the ones who truly aligned with their brand's voice and vision. This was only exacerbated by the NIL era.
That’s why The Athlete Marketers was born.
It started with a simple question: What if we could apply the precision of data-driven marketing to the passion of professional sports? What if we could give brands the ultimate scouting report on an athlete—not just their stats, but their social influence, their brand resonance, their long-term potential?
Our founder, a marketer with a deep-seated love for the game, created a platform that bridges these two worlds. We built a system that identifies the rising stars, the hidden gems, and the brand-safe MVPs. We’re here to help brands stop guessing and start winning. We’re here to ensure every sponsorship is more than just a logo on a jersey—it's a story, a strategy, and a slam dunk for your brand.
Meet the team
Noah Chaney
Co-founder, Chief Marketing Officer
River
Head of Treat Inventory
Aria Jones
Brand Strategist
Ethan Sharp
Brand Strategist
Sophia Chen
Brand Strategist
FAQs
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While you can certainly do the research yourself, our value lies in saving you time, mitigating risk, and ensuring a perfect strategic fit. We go beyond public-facing stats with a proprietary scouting process that provides a comprehensive, data-driven report. This prevents your team from spending countless hours on manual research, protects your brand from costly blind spots, and ensures you find a genuine partnership that a simple search would likely miss. Finding an athlete directly aligned to your brand is hard enough. Tracking their history, monitoring that in the future, weighing cost and building a strategy for partnership with them is a larger task. We let you focus on building your brand.
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Think of us as your brand's personal scouting department. We provide a comprehensive "athlete scorecard" that covers everything from social media engagement rates and audience demographics to long-term career trajectory, historical public image, and any potential lifts the may receive from external circumstances. This data-driven approach gives you a complete picture, so you can make a confident decision with a winning strategy.
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Brand safety is our top priority. Our vetting process includes a thorough risk assessment of an athlete's public behavior, social media history, and media coverage. We track the potential of a risk arising before it does, and find media pieces before they reach virility and damage you with the athlete.
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Our services are customized to the unique goals and scale of each brand. We offer different packages based on your specific needs, whether you're looking for a one-time athlete match or ongoing sponsorship management. The best way to get a clear picture is to schedule a call with us, so we can discuss your playbook and build a strategy that fits your budget.
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Athlete sponsorship is one of the most powerful tools for authentic content. By partnering with an athlete who has a strong, engaged social following, you're not just buying an endorsement; you're gaining a content creator. We’ll help you identify athletes who are masters of their social platforms and whose content style aligns perfectly with your brand's voice, turning a sponsorship into an epic content strategy.
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Absolutely. Athlete sponsorship is no longer limited to major sports brands. We work with companies in fashion, tech, food and beverage, and more. Our focus is on finding an athlete whose personal values and audience demographics align with your brand, regardless of the industry. The goal is to build an authentic connection that feels natural to your audience.
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Our expertise spans a wide range of sports, from proffesional leagues to college freshman, as well as sponsoring football stars to Jockeys. We work with everyone from major league stars to micro-influencers. The most important factor for us isn't the sport or the fame level—it's the genuine alignment between the athlete and your brand.
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The days of multi-million dollar deals being the only option are over. Our mission is to help brands of all sizes find the perfect fit. We specialize in finding athletes who align with your budget, including rising stars and niche influencers who can provide incredible value without the major league price tag. It's about smart strategy, not just a big budget.